Naytra Couture aims to use 100% mulberry silk and Madhubani art to create unique and vibrant garments, uplift and support female artisans, raise awareness about treating curable types of blindness.
Designing and Manufacturing Keepsake Garments
Shagun became fascinated with the 2,500-year-old folk art of Madhubani when she was a student in the National Institute of Fashion Technology in Delhi. She studied the influence of ancient Indian art on culture, textiles, apparel, and fashion. While Shagun was creating her own line of clothing, she wanted to do it the sustainable way. Her goal was to help Mother Earth by creating keepsake garments as opposed to fast fashion clothing. Studies have shown that the fast fashion industry has a negative impact on the environment, including the use of massive amounts of energy and water; increased emission of greenhouse gases; and the depletion of non-renewable sources. Naytra Couture honors the Earth and future generations by only using 100% natural, sustainable silks and adhering to a strict “no plastic” policy.
Eliminating Curable Blindness
Shagun’s mission runs deeper than just creating unique garments. She found out that over 250 million people in the world were visually impaired. Nearly 36 million of these patients were diagnosed with total blindness. This meant that these individuals could not enjoy the riot of colors, fashion, and art that people take for granted daily. Therefore, Naytra Couture works toward eliminating curable blindness across the world. Every time a customer purchases a piece from Naytra, the company donates a portion of the profits to non-profit organizations like the Seva Foundation to perform procedures and surgeries. In other words, customers do their part by giving others the gift of eyesight.
Support and Create Jobs for Female Folk Artists
Naytra Couture hires with a variety of female folk artists who live in remote Indian villages. With their knowledge and experience in Madhubani art, they create authentic wearable artwork that reflects their view of the world and makes a fashion statement.