Thank you for your interest in Naytra
“The eyes are the windows of the soul”— Shakespeare.
Our eyes are a window to our inner world —our feelings, thoughts, and views of the universe.
My fascination with eyes began when I attended the National Institute of Fashion Technology in Delhi where I studied the influence of ancient Indian art on culture, textiles, apparel, and fashion. My studies inspired me to create a line of clothing based on the 2,500-year-old folk art of Madhubani – which means a “Forest of Honey” in Hindi – paintings from India. Madhubani paintings are known for their big, bold, beautiful eyes- I fell in love immediately.
I began by reaching out to female folk artists living in remote Indian villages. These artisans create authentic artwork that reflects their view of the world. Their creation is stunningly beautiful, vibrant, and mesmerizing! I wanted to share these masterpieces with the world by transferring individual paintings, created exclusively for Naytra, onto 100% pure silk by using the most environmentally friendly techniques possible. Our tunics are handcrafted, each a one-of-a-kind wearable piece of art that is truly unique and makes a fashion statement.
My mission runs deeper than just creating these unique garments. There are 253 million people in the world who are visually impaired, and nearly 36 million are totally blind. These people cannot enjoy the riot of colors, fashion, and art that you and I take for granted when we wake up every morning.
While I was disheartened to learn that approximately 217 million of these visually impaired people suffer from curable blindness, I was inspired knowing that there was something I could do to help.
Hence, the birth of “Naytra” (means “Eyes” in Hindi & Sanskrit — and pronounced as “neh-trah”).
I aspire to work with you to cure blindness. Every time you purchase a piece from Naytra, you are giving someone the gift of eyesight.
This is our gift to the world.
Thank you for supporting local artisans, championing a sustainable product, and providing the gift of eyesight to the underserved and people with fewer resources.