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When we look back across human history, not that long ago clothes were tailormade instead of being mass-produced.  However, most wardrobes today consist of mass-produced and fast fashion clothing.  The cost of production is much cheaper for everyday mass-produced clothes, these clothes are generally not made to last, and their production and use and throw approach has a negative environmental effect.

This is why an increasing number of people are turning to one-of-a-kind wearable art, with pieces meant to remain in the closet for a long time. These fashion statement pieces feature colorful, captivating designs that reflect the wearer’s personality.

Mass Produced Clothing

It can be difficult pulling off a less mainstream look today, where clothes production is at an all-time high. When you shop at the same few stores as your neighbors, inevitably, everyone is going to end up wearing versions of the same clothes. When you are looking for something that’s truly unique and will remain in your wardrobe for years to come, one-of-a-kind wearable art is the answer.

Understanding Wearable Art

The term “wearable art” can be confusing for some people. What does it mean, exactly? Are you wearing a literal canvas, or fashioning a bunch of newspapers into a dress? While wearable art does not take it quite that far, it has all the intricate detailing and artistic liberties you would expect of an actual painting or piece of artwork. This trend is not new: the Pop Art movement started in the 1950s and features bold colors and quirky designs.

Below are just some things that one-of-a-kind wearable art can do for you:

  • Support communities and artisans – the artwork featured on wearable art are produced by artists who do so for a living. In the case of Naytra Couture, all our designs are adapted into their wearable versions from paintings done by women living in the Madhubani region of India.
  • Define your own style – mass-produced clothing can leave very little to the imagination. Wearable art allows you to reflect your unique personality through your choice of clothing.
  • Introduce a permanent addition to your wardrobe – clothing that will not be tossed out next season or because it has become too worn down.

Purchase One-Of-A-Kind Wearable Art from Naytra Couture

At Naytra Couture, each of our tunics, blouses, and scarves is one-of-a-kind, designed by female artisans from rural villages in India. You can be assured that our garments are made to last, having gone through a rigorous quality check before being brought to you. If you have any queries about our artwork or products, please feel free to contact us.

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